Prepaid Legal leads can make the difference between success and total loss in your small business. But, not all leads are born equal.
Whether you determine to buy leads or produce your own, there are three main "archetypes" or categories that you'll find useful in growing your Prepaid Legal business:
1. Prospective customers. These prospects are interested in one of your products or services. If happy, they may be gingerly introduced to your program with moderate success. But, they didn't begin with an interest in making income, and they're going to need a lot of training.
2. Opportunity seekers. These prospects are looking for an opportunity to make money. They may or may not be serious, that's for you to determine. Also, they may or may not have specific interest in MLM or Pre-Paid Legal Services. Your duty will be to find the genuine ones, address their objections and guide them into your opportunity.
3. Active network marketers. These prospects are already in an opportunity, and seeking leadership in how to be successful. They aren't in Prepaid Legal, but you know two very significant things about them: 1) they like the idea of multi-level marketing, and 2) they've demonstrated it with their wallet by joining a program.
The best prepaid legal leads are those in the 3rd group: active multi-level marketers.
Why?
Well, as discussed above, you are certain they have an interest in making cash with MLM. You won't hear them ask, "Is this one of those pyramid schemes?" and other such nonsensical questions. They're past that; they know better.
They also understand the profession better than someone who's never been in MLM. So, once they sign up to your group and get trained, they'll create results much faster (and with less training) than the average person.
Lastly, they likely know other active network marketers: their sponsor, front line, and even cross-line reps they befriended at their company event. These are the kind of people you want as a Prepaid Legal Associate in your downline.
They're in an opportunity, though, and not necessarily looking to embark upon something else. It's your job to gently, and with utmost care, pique their curiosity without setting off any alerts.
The best way to do this is to lead with an offer that benefits them in their existing business... something not even related to your program. Something generic, like advertising tools or education.
Obtain their trust, and illustrate your value to them by helping them move forward with their existing opportunity. Show them that, unlike their existing upline, you are teaching them things that yield results. But make it crystal clear that the only people who get your real focus are the people contributing to your own success.
At that point, becoming a member of your team will be the next logical step.
In summary, you can target potential customers, you can pursue opportunity seekers, or you can target active multi-level marketers. Of the three, active MLMers have the greatest potential to explode your downline with the least effort. Focus your energies there, and your income will be transformed.
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