First off, a Sales Funnel is a marketing system that you have in place, to aid sort and sift your leads through.
It would be smart of you, to add a "Funded Proposal" component to your Sales Funnel, this way you are able to create cash on the front end, while you build your primary business and residual cash on the back end.
The following is an outline of my Sales Funnel and the setup, that I have established to be the most capable.
MARKETING:
By using a mixture of marketing channels & methods, such as Pay Per Click (PPC), Solo Ads, Article Marketing, Social Bookmark sites and countless other ways, you will drive traffic to your Sales Funnel.
You have got to allow this traffic truly valued content that's specific to the niche you are catering to, in order to get them to enter your Sales Funnel. Transforming them into a lead.
PERSONAL CAPTURE PAGE:
In exchange for your pertinent content, your prospects will furnish you with their name, email address and most will even supply you their phone number.
You can design your own capture page or you can adopt one of the many marketing systems, that are available on the market and allow you to customize a page.
I encourage you to brand your capture page with YOU! Add a video of yourself, discussing the benefits to your prospects, if they request your valued content.
EMAIL AUTO-RESPONDER:
Your auto-responder, will become an automated way for you to keep on providing your leads with valued content.
This is accomplished by setting up your AR with pre-written, well thought out and relevant, email messages, which are set to automatically be sent.
This is where the funded proposal comes in. Some! Not all of your messages, should have links to useful and valuable tools that your leads can buy.
FOLLOW UP & BUILD RELATIONSHIPS:
This is a vital step in the method. You must follow up with your leads and start to formulate a relationship with them.
PICK UP THE PHONE! You read that right. Call your leads, they won't bite you.
It's not like cold calling. If you branded yourself correctly, most will already know who you are when you call them. Again it's imperative you do this.
Don't completely rely on your auto-responder. From time to time send a personalized message to your leads. Not trying to sell them something but just to say hello and to offer help.
I also like to connect with my leads on Social Networking sites, like Twitter & Facebook. This way they get to see my family, the places I like to travel to and the things I like to do.
PRIMARY BUSINESS:
Throughout this whole duration, I never pitch my primary MLM business to my leads. Because I have offered them worthwhile content, my help and formed a relationship with them, many ask me about joining my primary business.
So there you go! The Sales Funnel process I have setup. Do some opt-out, yes! Do some not purchase the tools featured in the system, yes! Do some not become a member of my primary business, yes!
But it doesn't matter. With a Sales Funnel as long as I'm feeding it, I will get results and so will you!
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